Chinese-Style Stone Carvings Gain Popularity in European and American Memorial Markets

Xingyan Stone Carving Launches “Culture + Customization” Export Products:

Recently, Xingyan Stone Carving (Shenkestone), a stone carving company from Huian, Fujian, launched new export products incorporating Chinese cultural elements.  Their granite tombstones and accompanying decorative pieces, featuring traditional inscriptions such as "May your legacy last for generations," have quickly gained traction in the European and American memorial products market.  Simultaneously, their Chinese-style handicrafts have entered the overseas home decor market through cross-border e-commerce, with monthly sales exceeding 500 units.

As a representative enterprise of "China's Stone Carving Capital," Xingyan's new export tombstones are made from high-hardness granite, with core designs incorporating traditional Chinese symbols: the main tombstone is inscribed with auspicious phrases such as "May your legacy last for generations" and "May you rest in peace in a blessed place," complemented by paired stone lion ornaments and curved stone railings. This design retains the essence of "respecting ancestors and praying for blessings" in Chinese funeral culture while also meeting the European and American market's demand for "personalized and artistic" memorial products. According to the company's foreign trade manager, the series has already received initial orders from the United States, Germany, and Australia, with most clients being local funeral service agencies. "The uniqueness of the Chinese elements allows us to differentiate ourselves in the homogenized memorial stone market."

In addition to memorial products, Xingyan's Chinese-style handicrafts are also expanding into the overseas home decor market: products such as white marble Buddha statues and small monk stone carvings are entering European and American homes through cross-border e-commerce channels such as Amazon and independent websites. These products emphasize "lightweight design and cultural appeal," with sizes adapted to overseas home spaces. Monthly cross-border sales have exceeded 500 units, primarily targeting European and American consumers interested in Eastern culture.

The dual path of "culture + customization" is Xingyan's core strategy for expanding its foreign trade market. The company has established an overseas customer customization system, allowing for adjustments to inscriptions, shapes, and sizes while retaining the core of Chinese culture. It is understood that Xingyan's foreign trade business accounts for over 60% of the company's revenue, with products covering more than 30 countries and regions. The strong sales of these new products further solidify its advantage in the field of Chinese-style stone carving exports.